Have you ever asked yourself the following questions?
- What is social networking and why should I care?
- Is it really being used by companies to recruit candidates, and how?
- Should I be concerned about legal ramifications?
- What the heck do I do with all of this information?
- How does my company establish a social networking presence?
- What social networking sites, in addition to LinkedIn, Facebook and Twitter, should I be using?
Hiring managers and recruiters want to have greater access to pools of candidates without busting their budgets - all while staying compliant and legally responsible. It’s a pretty tall order and until just a few years ago, a very expensive and nearly impossible one. In the last few years, social networking has come on strong. It’s been labeled everything from a colossal waste of time to the company savior. The reality is that it’s somewhere in between. Without fail, though, we’re constantly being asked by our clients if they should be using these tools and, more importantly, how.
E-cruiting is defined by Encyclopedia.com as “the recruiting of staff via the Internet…using specialized sites on the Web.” We’re taking the conversation one step further and focusing on the process of e-cruiting specifically on social networking sites.
In an effort to make sure we weren’t leading our clients down the wrong social networking path, we started to do some research on the topic and what we found was that there were very few comprehensive resources designed to help recruiting and human resources professionals, and small business owners, regardless of the size of their budgets.
"E-cruiting: Using social networking to build your recruiting muscle, not bust your recruiting budget" is a primer intended to start you off on the right foot by answering the questions above, and more. The focus of this book is to give you the "why" and not the "how". Technology, as it has a tendency to do, changes quickly and a lot of what we could put into this book, such as the “how to” stuff, will probably be out of date before this book even hits the presses. Instead, we’re discussing important key concepts that you need to understand and incorporate into your business, no matter the size.
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by Sharon DeLay, MBA, SPHR
"This book offers the most practical, step-by-step approach to recruiting you will find in print. The authors are experienced professionals who have helped small businesses and individuals harness the power of the Internet to get the job done."
Sharon DeLay, MBA, SPHR, CPCC, CPRW is the founder and owner of Adjunct Solutions, LLC, a niche staffing agency, and BoldlyGO Career and Human Resource Management, a small business HR consulting company. She combines over 10 years in business as a hiring manager and leader of 2 to 250 employees with her extensive experience in corporate training and development, coaching, and recruiting, as the foundation of both of her companies. Sharon works with companies to assist in full-cycle HR, including recruiting and onboarding, employee development opportunities, critical career advancement skills such as professional speaking and business communication, and DiSC®, and outplacement services.
Sharon has trained thousands of individuals and businesses in the use of social networking tools for career transition, marketing and branding, and business development. She also co-facilitated a series of Internet Marketing and Social Networking workshops for hundreds of Chambers of Commerce members throughout Ohio. Additionally, she has conducted training on the topic of social media recruiting and development to Franklin University, Muskingum University, NAWBO Columbus, Human Resource Association of Central Ohio, Ohio Association of Executive Search Professionals, Ohio Department of Development, Central Ohio Area Agency on Aging, the Direct Selling Women’s Alliance, The National Costumers Association, and The Ohio Society of CPAs, as well as many others.
In addition to her active memberships in the nationally-recognized Professional Association of Résumé Writers and Career Coaches, Human Resource Association of Central Ohio, Society for Human Resource Management, Central Ohio Coaches, the National Association of Women Business Owners, and the Department of Development’s Ohio Women’s Business Advisory Roundtable, she has been published in JobNews, EZine articles, CollegeRecruiter.com, and has been interviewed for articles in the Atlanta Journal Constitution and The Cleveland Plain Dealer. She is a contributor to the Twitter Job Search and FabJob’s Guide on “How to Become a Career Coach.” She authored Career Boot Camp: A Self-Directed Guide Through Career Transition in 2009 and licenses others for the program through a 3-month training course. In addition to coaching, consulting and writing, Sharon is an adjunct faculty member for Franklin University and Hondros College, both Columbus, OH-based institutions of higher education.
Praise for E-Cruiting
“For a business to have a true online presence these days, it simply isn’t enough to have a static website. E-cruiting demonstrates what is possible with a full online presence. It shows why a complete strategy is required to accomplish your objectives. Ten years ago our company used a shared e-mail address to communicate with customers online. Seven years ago we developed a static website with emails for everybody in the company. Today we use rolling information on the website, e-mail, a blog, Facebook, LinkedIn, YouTube, Google, and other sources to improve our presence in the web. The results have been stellar. Complete strategies such as those discussed in E-cruiting have led us to receive a larger pool of candidates for openings, have better communication with our customers, have better marketing with new and potential customers, and improve our rankings in search engines.”
Richard Wand, President
MJ Engineering & Consulting Inc.
~
This book is a comprehensive, yet entertaining read, on how to set up a social media networking program “the right way” step-by-step, from start to finish in clear, concise terms. The authors explain various social media tools to help you customize a strategic plan to build your brand and accomplish your company’s recruiting and employment branding objectives at little or no cost. This book is a “must read” for the company that wants to “do it right” and reap the benefits of social networking.
Eleanor Meekins, MSA, CPC
Eleanor Meekins and Associates
Professional Search Consultants
~
“E-cruiting provides not only practical advice about launching your own social network recruiting program, but it also reminds us that we need to approach it strategically. At Muskingum, we are new to using social networking tools for recruitment. After reading the chapter on student recruiting and having numerous discussions, we decided to enter the social networking world by observing others and beginning with one tool - an option that E-cruiting recommends. This book is an easy read and offers great potential to those considering adopting social networking tools as part of their recruitment strategy.”
Mary Kaufmann, Assistant Professor
Master of Information Strategy, Systems
and Technology at Muskingum University
~
E-CRUITING is a very comprehensive book on the rapidly changing world of social media. This book has educated me on using social media in the business environment. E-CRUITING will be instrumental in assisting me as I incorporate social media into my career coaching business.
William F. Siemon
152 pages.
Published by Aardvark Global Publishing. Printed in U.S.A.
ISBN: 978-1-4276-4595-1
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